The musician also previously dipped his toe in the luxury market in 2019, hosting a controversially exclusive queer party called “PrEP+.” Ocean recently stoked new-music speculation, though, when Coachella co-founder Paul Tollett said the musician would headline the festival in 2023, after a canceled 2020 slot. The project follows a few loose singles Ocean dropped in 20 - a trail of crumbs following his last album, 2016’s Blonde. As for the name, Homer “represents carving history into stone,” according to the press release, which lists Ocean’s inspirations as “childhood obsessions” and “heritage as a fantasy.” It’s giving slight flashbacks to when Kendrick Lamar had us all wondering what an “at-service company” was, but if you’ve been looking for some new lab-grown diamond pieces, here’s your place. The Homer website currently allows prospective buyers to order a catalogue or book a shopping appointment. In fact, the songs line up with 454’s debut album, 4 REAL, released in March (and, according to Reddit sleuths, an album Ocean liked at the time).īut what is Homer then? According to a press release, the company will be selling fine jewelry and silk scarves at a store opening on August 9 at 70–74 Bowery in New York City. As enigmatic as its author, Blonde is a daring set of ambient post-R&B that slips into your bloodstream. But Ocean’s publicist told Vulture that the project is an album by the rapper 454 - who, according to this Rolling Stone interview and photo shoot, is not Frank Ocean. Blonde by Frank Ocean on Apple Music Blonde Frank Ocean POP 2016 Preview An album we’ll be listening to and talking about for years. A tab on the right reads “listen to 454,” and upon clicking, it plays through a woozy hip-hop project that many thought could be new Frank Ocean music (despite the unrecognizable vocals). Ocean, the R&B experimentalist, launched a new luxury company called Homer on August 6, setting off a bit of confusion when fans found a 12-track album on the website. Today may not have brought us a new Kanye West album, and now it looks like it’s not bringing us a new Frank Ocean one either.
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